WWE Raw explores one of the longest-running and most influential programmes in television history. Broadcast continuously since 1993 and now streamed globally through Netflix, Raw has remained a fixture of popular culture while television itself has undergone profound technological, industrial and cultural change.

Using Raw as a lens through which to examine the evolution of television, Andrew Zolides explores how the programme has adapted across the transition from cable broadcasting to streaming platforms, from national distribution to global audiences, and from traditional viewing habits to highly participatory fan cultures. Through chapters on technology, industry, genre, politics, gender and fandom, the book demonstrates how Raw exemplifies many of the defining characteristics of television as a medium.

Examining Raw's unique blend of sports, soap opera, variety entertainment and live event broadcasting, alongside its engagement with political culture, representations of gender and sexuality, and its unusually active relationship with audiences. In doing so, it reveals how the programme has continually evolved while maintaining its position at the centre of television culture for more than three decades.

Arguing that WWE Raw is one of the most revealing case studies in modern television history, the book demonstrates how the programme's journey from cable television to global streaming reflects broader transformations in technology, industry, genre, politics, gender representation and audience engagement. By examining more than thirty years of Raw, it offers a fresh perspective on how television has changed—and why it continues to matter.

Written for students, scholars and television enthusiasts alike, this volume will appeal to readers of television studies, media studies, popular culture, sports media and contemporary screen culture.