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The Challenge of Facework
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24 May 1994

This book addresses the cross-cultural variations in the conceptions of face and facework from a multidisciplinary communication perspective. Facework represents one of the most important theoretical concepts available to us in contemporary communication literature as it encompasses a dynamic network of cross-cultural, social cognitive, affective, interpersonal, interactional, and identity issues. The book serves a dual purpose: to raise issues and to extend some of the current ideas in face and facework research in the cross-cultural and interpersonal communication settings, and to illuminate some specific directions for future research into the face and facework management process. Face and facework are presented in conjunction with phenomena such as politeness, request interaction, embarrassment, conflict, business negotiation, and international diplomacy.
Preface
1. Face and Facework: An Introduction
Stella Ting-Toomey
2. Facework in Communication: Conceptual and Moral Challenges
Robyn Penman
3. Face in Japan and the United States
Seiichi Morisaki and William B. Gudykunst
4. A Chinese Perspective on Face as Inter-Relational Concern
Hui-Ching Chang and G. Richard Holt
5. Face Parameters in East-West Discourse
Ron Scollon and Suzie Wong Scollon
6. Gender Perspectives on Facework: Simplistic Stereotypes vs. Complex Realities
Susan B. Shimanoff
7. Facework and Interpersonal Relationships
Tae-Seop Lim
8. Embarassment and Blushing: Factors Influencing Face-Saving Strategies
Robert J. Edelmann
9. Face Dynamics: From Conceptualization to Measurement
David Yau-Fai Ho
10. The Case for Case: Studies of Facework
Karen Tracy and Sheryl Baratz
11. Face and Facework: Theoretical and Research Issues
Stella Ting-Toomey and Beth-Ann Cocroft
Contributors
Index