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Sustainable food consumption attitudes and behavior: generational cohort differences
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13 November 2023

This chapter explores generational cohorts’ attitudes towards and purchasing behaviour relating to different dimensions of sustainable food consumption (SFC). It examines differences in attitudes to SFC between generational cohort differences. It then develops a typology characterizing participants based on their attitudes towards SFC, based on generational, demographic, and other socioeconomic characteristics, which can be used to better understand consumption behaviour.
BUSINESS & ECONOMICS / Consumer Behavior, Agriculture, agribusiness and food production industries, BUSINESS & ECONOMICS / Industries / Food Industry, TECHNOLOGY & ENGINEERING / Food Science / Food Safety & Security, Food security and supply, Cultural studies: food and society, Food and beverage safety
- 1 Introduction
- 2 Defining sustainable food consumption
- 3 Generational cohorts
- 4 Research on sustainable food consumption attitudes and behaviors among generational cohorts
- 5 Case study: sustainable food consumption and generational cohorts in Greece
- 6 Conclusion
- 7 Where to look for further information
- 8 References