To raise your literary profile and market your book, it is essential to secure positive reviews and endorsements from well-recognized and well-respected literary experts.  There are many pitfalls to avoid in this regard, like responding badly to negative reviews and leaving adverse reviews of other authors’ books. In this brief, we explain from whom you should seek reviews and how best to approach them. You can also set yourself up as an expert reviewer first before seeking reviews from others for your own book; we explain how to achieve this by joining the right review sites (Goodreads, Shelfari and BlogTalkRaido), offering to do interviews, reviewing one of your reviewer’s books; writing good reviews and always responding to any critics in a positive and polite manner, thanking them for their feedback even if their comments are less than favourable or constructive.