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The book shows how humor has changed since the advent of the internet: new genres, new contexts, and new audiences. The book provides a guide to such phenomena as memes, video parodies, photobombing, and cringe humor. Included are also in-depth discussions of the humor in phenomena such as Dogecoin, the joke currency, and the use of humor by the alt-right. It also shows how the cognitive mechanisms of humor remain unchanged. Written by a well-known specialist in humor studies, the book is engaging and readable, but also based on extensive scholarship.
“Humor 2.0: How the Internet Changed Humorby Salvatore Attardo is a book internet researchers have been waiting for, even if they don’t know it yet. Not only meant for the academic audience, it summarizes in an entertaining yet scholarly way the many ways that humor is the same yet different after the advent of the digital era. This is a truly timely and worthwhile topic to tackle, and Attardo has managed to make a brilliant contribution to understanding online humor. — LiisiLaineste, Senior Research Fellow, Estonian Literary Museum Researcher, Tartu University
Introduction; 1.Humor and the Internet; 2.Memetics; 3.Humor Theory; Part 1.New genres; 4.The New Language of Humor; 5.The Compilation; 6.Internet Cartoons; 7.Stuff White People Like; 8.Dogecoin, the Joke Currency; 9. The Spoiler Alert; 10.Satirical News Websites and Fake News; Part 2.Memes and More Memes; 11.Memetic Drift or The Alliteration Arsonist; 12.The Saga of Boaty McBoatface; 13.A General Theory of Grumpy Cats; 14.The Pastafarian Memeplex: Joke Religion as a System; 15.When Chuck Norris Is Waiting, Godot Comes; 16.The Half-life of a Meme: The Rise and Fall of Memes; Part 3.Multimodality; 17.Hitler’s Opinion on the Parking Situation in Tel Aviv; 18.Photobombing as Figure Ground Reversal; 19.“Hard to Watch”: Cringe and Embarrassment Humor ; 20.Humor Videos; 21.Reaction Videos; Part 4.The Dark Side of Internet Humor; 22.The Use of Humor by the Alt-Right; 23.4chan, Trolls and Lulz: Fascists at Play; 24.Pepe, Kek and Friends; Conclusion: Plus ça change…; Bibliography; Author; Index; Subject Index