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This book uniquely prepares westerners for professional contacts with Japanese associates, markets, and audiences. Through stimulating analyses of Japanese society, corporate culture, and communication protocol, the reader is provided with a rich and textured blueprint of Japanese business behavior. Western professionals, managers, and diplomats are walked through a broad array of strategic communication venues and contact situations with the Japanese. Whether you are engaged in business introductions and meetings, writing and delivering speeches, establishing joint ventures or diplomatic relations, negotiating contracts, faxing memos, planning sales and advertising campaigns, or creating brochures for a Japanese market, Goldman's revelations of the Japanese mind and expectations will be invaluable. This book uniquely prepares westerners for professional contacts with Japanese associates, markets, and audiences. Through stimulating analyses of Japanese society, corporate culture, and communication protocol, the reader is provided with a rich and textured blueprint of Japanese business behavior. Western professionals, managers, and diplomats are walked through a broad array of strategic communication venues and contact situations with the Japanese. Whether you are engaged in business introductions and meetings, writing and delivering speeches, establishing joint ventures or diplomatic relations, negotiating contracts, faxing memos, planning sales and advertising campaigns, or creating brochures for a Japanese market, Goldman's revelations of the Japanese mind and expectations will be invaluable.
"An excellent guide to Japanese social and business norms. The book provides an invaluable education in avoiding misunderstandings in business dealings, the office, and daily living." — R. Barry Spaulding, Deputy Commisioner of the International Division of the New York State Department of Economic Development
"Although much has been written about doing business with Japan, Goldman's book is among the few that derives its insights from hard data and the author's consulting experience in Japan. What results is a refreshing book on Japan and Japanese business that is well-written, very informative, and accessible to literally anyone—business people, teachers, consultants, students, and government officials. It is a cross-over book that can be used easily and profitably in and out of the classroom." — Dr. Robert Shuter, Professor and Chair, Department of Communication Studies, Marquette University
Menu of Fast Messages
Preface: Fast Messages, Slow Messages: Breaking through the Veil of U.S.-Japanese Misperceptions
Introduction: The Intercultural Challenge: U.S.-Japanese Communication
Part I: East Meets West
1. Culture Shock: East Meets West
2. Preparing U.S. Managers for Expatriate Assignments in Japan
3. The Central Role of Communication and Culture in U.S.-Japanese Management and Diplomacy
4. Setting Up the Channels for U.S.-Japanese Corporate Communication
Part II: When in Japan
5. Strategic Dimensions of Japanese Social Behavior and Everyday Life
6. Management in Japan
Part III: Intercultural Communication with Japanese
7. Talk and Conversations
8. Meishi
9. First Contacts
10. Nonverbal and Intuitive Communication in Japanese Business and Management
11. Cultural Abyss at the Negotiating Table: U.S. Expatriates Facing Japanese Associates
12. Verbal Communication with Japanese
13. Print Communication with Japanese
14. Corporate Persuasion: Communicating with Japanese Audiences
15. An Intercultural View of Eloquence: U.S. and Japanese Approaches to Public Speaking
PART IV: UNVEILING JAPANESE CULTURE AND COMMUNICATION
16. Tatemae and Honne: Surface and True Communication
17. Japanese Ningensei
18. Japanese Public and Private Communication
19. The Omoiyari Culture: Japanese Empathy and Hospitality
20. Appropriate Rank and Order: Corporate and National Culture
21. The Listening Culture of Japan
22. Recognizing Cultural Entrapment: The Shock of Communicating and Receiving Compliments
23. Keiretsus and Zaibatsus: A Framework for Japanese Organizational Communication
Notes
Glossary
Index