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Digital Content in Museums provides a comprehensive grounding in the skills, best practices and tools needed for digital content editors and managers to succeed in the museums, galleries, libraries and heritage sector.
Focusing on how digital content can positively impact the GLAM sector, this practical guide addresses three main points:
- The discoverability of museums through digital content
- The usability of the digital spaces for audience users
- How heritage institutions can produce creative content and rely on storytelling to build a loyal audience.
The breadth of digital content is covered – from social media and website design to blog posts, content strategy and surveys – with the aim of helping institutions increase their visibility, develop their audiences and meet user needs. Packed with tips, templates and real-life examples, it provides an essential reference for anyone looking to enter or working in digital content in the cultural sector.
This is the book I wish existed when I first started messing around with websites and social media for museums. Georgina Brooke has collected together all the collective wisdom and best practice in content strategy, and has broken it down into understandable chunks, inspiring case studies and practical next steps. Put this book into the hands of your boss and colleagues.
Introduction
Part I: Discoverability
Chapter 1: Making Your Website More Visible in Search
Chapter 2: Using Third-party Platforms to Make Yourself More Visible Online
Part II: Usability
Chapter 3: What Users Need from Different Sections of your Website
Chapter 4: Re-Envisaging Your Content from the Ground Up
Part III: Creative and Strategic Content
Chapter 5: Creating Editorial Content
Chapter 6: Content Strategy
Chapter 7: Content Strategy in Action
Conclusion: Why Does All This Matter Anyway