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Asian Celebrity Cultures in the Digital Age

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Asian Celebrity Cultures in the Digital Age represents the first comprehensive study on the transformations of celebrity cultures in increasingly globalised and digitalised Asian societies. It disc...
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  • 05 March 2025
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Asian Celebrity Cultures in the Digital Age represents the first comprehensive study on the transformations of celebrity cultures in increasingly globalised and digitalised Asian societies. It discusses relations between Asian celebrities and digital media across emerging phenomena in celebrity practices, cultures, politics, fandom, and economies. Highlighting original case studies from prominent Asian societies, including India, China, Hong Kong, the Philippines, Singapore, Vietnam, Indonesia, Thailand, South Korea, and Japan, this book sheds much-needed light on the de-Westernisation and internationalisation of celebrity studies and is essential reading for scholars and students in celebrity, fandom, digital media and communication, and cultural studies.
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Price: £59.00
Pages: 292
Publisher: Hong Kong University Press
Imprint: Hong Kong University Press
Publication Date: 05 March 2025
Trim Size: 9.00 X 6.00 in
ISBN: 9789888876877
Format: Hardcover
BISACs:

SOCIAL SCIENCE / Media Studies, SOCIAL SCIENCE / Popular Culture

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‘It has been a long time since the necessity of de-Westernising or de-Anglicising media and cultural studies was advocated. Yet much more needs to be done and celebrity studies is one of the least de-Westernised fields, given that the concept of “celebrity” itself is rather Euro-American-centric. This collection does not just accomplish this task credibly and comprehensively but also gives new empirical and theoretical insights into the field by analysing various emerging questions in the digitalised environment. Asian Celebrity Cultures in the Digital Age is a must-read for all scholars and students seeking to understand the diverse operation of cultural politics of fame and stardom in a digitally connected world.’

Koichi Iwabuchi, University of Technology Sydney