• Where There Are Asians, There Are Rice Cookers
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Where There Are Asians, There Are Rice Cookers

£18.00
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This is the first English-language book to focus on the electric rice cooker and the impact it has had on the lives of Asian people. This account of the rice cooker's globalization aims to move awa...
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  • 01 April 2010
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Price: £18.00
Pages: 214
Publisher: Hong Kong University Press
Imprint: Hong Kong University Press
Publication Date: 01 April 2010
Trim Size: 8.90 X 6.00 in
ISBN: 9789888028085
Format: Paperback
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"Consumer products do not become popular just because of their advanced technology. Based on numerous interviews, this book vividly describes the process by which rice cookers overcame significant cultural barriers in advertising, logistics and marketing