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Price: £18.00
Pages: 214
Publisher: Hong Kong University Press
Imprint: Hong Kong University Press
Publication Date:
01 April 2010
Trim Size: 8.90 X 6.00 in
ISBN: 9789888028085
Format: Paperback
BISACs:
"Consumer products do not become popular just because of their advanced technology. Based on numerous interviews, this book vividly describes the process by which rice cookers overcame significant cultural barriers in advertising, logistics and marketing
"This is an exciting story that develops like a Hong Kong movie, yet, at the same time, puts home appliances in a broader context by considering the role of Hong Kong as an international showcase and the city's relationship with mainland China." --Kan Noza
"The book meticulously describes the process by which the Chinese and Japanese worked hand-in-hand to create products that would appeal to local people." --Nikkei Business
"This is an exciting story that develops like a Hong Kong movie, yet, at the same time, puts home appliances in a broader context by considering the role of Hong Kong as an international showcase and the city's relationship with mainland China." --Kan Noza
"The book meticulously describes the process by which the Chinese and Japanese worked hand-in-hand to create products that would appeal to local people." --Nikkei Business
Yoshiko Nakano is an Assistant Professor in the Department of Japanese Studies at the University of Hong Kong where she teaches intercultural communication and media. With Alan Knight, she has edited a volume of essays on international press coverage of the Handover of Hong Kong to China in 1997 entitled Reporting Hong Kong.