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The systematic collection of brain data will enable a qualitatively new form of influence through knowledge of the neural mechanisms of decision-making by contracting parties. Based on civil law, data protection law, consumer law and trade practices law, the author analyses the implications of neural targeting.
Price: £81.00
Pages: 305
Publisher: Mohr Siebeck
Imprint: Mohr Siebeck
Series: Schriften zum Recht der Digitalisierung
Publication Date:
05 February 2024
ISBN: 9783161628214
Format: Paperback
BISACs:
