Presenting a new interpretation of entrepreneurial behaviour, this book focuses on how entrepreneurs consider the future, looking at their social practices, language and rituals through which they neutralize or smoothen future unknowns. The study theorizes entrepreneurial behaviour as ‘future-work’: the social practices, language and rituals through which entrepreneurs neutralize or smoothen future unknowns. The study is grounded in ethnographic case material from global frontiers: second-hand car dealers in West Africa; exporters of fresh fish from Lake Victoria, East Africa; farmed fish entrepreneurs in Greece; and investment bankers in Financial America. It targets students and scholars from the social sciences and economics, and it has theoretical and practical implications.