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The Strategic Positioning of Academic Libraries explores academic library trends in higher education and the wider world. By providing a deep understanding of academic library strengths, weaknesses, opportunities and threats, it sets out an essential foundation for effective library strategy formulation and positioning.
Examining a highly complex mix of global volatility, campus uncertainty, societal change, evolving perspectives, new pressures and opportunities for academic libraries, this book is a complete guide to improving the situation of academic libraries and how to advance their positioning in institutions. Chapters cover:
- The historical evolution of academic library positioning;
- The changing higher education environment;
- An in-depth SWOT analysis of academic libraries;
- Positioning strategies for successful academic libraries;
- An academic library positioning toolkit.
Written by a leading higher education expert, this book is a vital resource for academic library directors and leadership teams as well as those at the start of their careers in academic libraries.
John Cox has pioneered understanding of the strategic positioning of academic libraries in our complex and increasingly uncertain world. Readers will welcome this extended and updated analysis. Cox’s reflections on the wider context within which libraries operate is fascinating. He also offers realistic insights into libraries’ strengths and weaknesses. The toolkit included in the book offers practical ways to put strategic positioning into practice. The book will appeal both to practitioners wanting to reflect on how to position their own library, and scholars of librarianship and strategy.
— Andrew Cox, Senior Lecturer at the School of Information, Journalism and Communication, University of Sheffield
John Cox writes about and analyses issues impacting academic libraries and their strategic positioning. Before he retired, he was University Librarian at the University of Galway in Ireland and held other library leadership roles at University College Cork and the Wellcome Trust.
Introduction
Part I - Positioning Context
Chapter 1 - The Historical Evolution of Academic Library Position and Positioning
Chapter 2 - Positioning Strategy
Chapter 3 - The Global Context: Politics, Economics, Society and Technology
Chapter 4 - The Changing Higher Education Environment
Part II - SWOT Analysis
Chapter 5 - Strengths of Academic Libraries
Chapter 6 - Weaknesses of Academic Libraries
Chapter 7 - Opportunities for Academic Libraries
Chapter 8 - Threats to Academic Libraries
Part III - Position and Positioning Strategies
Chapter 9 - The Position of Academic Libraries Today: Making Sense of Complexity
Chapter 10 - Positioning Strategies for Successful Academic Libraries
Chapter 11 - Academic Library Positioning Toolkit
Conclusion
References
Index