"Ahn's work on the Pusan International Film Festival is the first and the definitive scholarly monograph appearing in English on this key film festival in the East Asian region. With hands-on knowledge and through extensive interviews, Ahn illuminates the

"In only a decade, the Pusan International Film Festival has gone from its first edition to becoming not only the leading film festival in East Asia, but also one of the world's most important. SooJeong Ahn tells this exciting story for the first time in

SooJeong Ahn worked for the Pusan International Film Festival between 1998 and 2002 and has completed a Ph.D. on film festivals at the University of Nottingham. Her recent publications include "Re-imagining the Past Programming South Korean Retrospectives at PIFF," in Film International (Vol. 6, 2008), "Placing South Korean Cinema into Pusan International Film Festival Programming Strategy in the Global/Local Context," in What a Difference a Region Makes Cultural Studies and Cultural Industries in North-East Asia (2009); "Re-mapping Asian Cinema The Tenth Anniversary of PIFF in 2005" in Cinemas, Identities and Beyond (2010).