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A study of how cultural metaphors and narratives shape collective cognition, identity, and social change, introducing the idea of “narrative compasses” as tools that guide perception and inspire transformative action.
The Narrative Compass: Metaphor and the Cognitive Foundations of Social Change, by Pablo Valdivia, Professor of European Culture and Literature at the University of Groningen, offers a groundbreaking exploration of the role cultural narratives and metaphors play in shaping collective thought and driving societal transformation. Drawing on insights from cognitive science, cultural studies, and literary theory, this monograph illuminates how stories and metaphors act as cognitive tools that orientate and shape perception, emotion, and decision making. Valdivia explores the cognitive mechanisms that support narrative creation and reception, illustrating how cultural narratives function as navigational systems—what he calls “narrative compasses”—that guide individuals and communities through complex social realities. Through a detailed analysis of metaphors and other impactful cognitive devices, the book uncovers their vital role in configuring shared meanings, nurturing empathy, and galvanizing social movements. From the symbolic language of political rhetoric to the narrative structures of literary texts, Valdivia explores a wide variety of cultural texts and practices to reveal the connection between metaphorical thought and collective action. The book also considers how cultural narratives prime individual and group identities and how they can enact and motivate societal change by reframing affects and worldviews. The Narrative Compass is a key text for scholars and students in cultural studies, literary theory, cognitive science, and social psychology, as well as for activists, educators, and policymakers who aim to harness the transformative power of culture and literature in their work. Accessible yet profoundly scholarly, Valdivia’s work encourages us to rethink the cognitive foundations of the narratives we live by and the futures they can shape.
Prof. Dr. Pablo Valdivia is Chair-Full Professor of European Culture and Literature and Director of the Groningen Research Institute for the Study of Culture-ICOG (University of Groningen), and Academic Director of the Netherlands Research School for Literary Studies (OSL).