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The Impact of Publicity on Corporate Offenders
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30 June 1984

Uncertainty surrounds the use of publicity as a means of controlling corporate crime. On the one hand, some agree with Justice Brandeis's dictum that light is "the best of disinfectants...the most efficient policeman." On the other hand, many believe that corporations' internal affairs are effectively shrouded with a thick fog that prevents the light of public scrutiny from reaching them.
The Impact of Publicity on Corporate Offenders is the first study to go beyond the rhetoric, through an examination of corporate experience. Fisse and Braithwaite have carried out a qualitative inquiry concerning 17 large corporations involved in publicity crises. Based mainly on interviews, the inquiry includes company employees and former employees, union officials, officers of government regulatory agencies, competitors, independent accountants, government prosecutors, public interest activists, judicial officers, stockbrokers, and other experts.
The result is a vivid, comprehensive picture of the various impacts of adverse publicity in major corporate crises. In light of this information, the authors suggest ways in which publicity can be used more effectively to control corporate crime. The book will also serve as a model for future research on corporate lawbreaking.
Preface
1. Introduction
3. General Motors—The Corvair
4. Ford—The Pinto Papers
5. Ford—The Emissions-Testing Fraud
6. Kepone and Allied Chemical
7. Coke and Cancer at BHP
8. BHP—The Appin Mine Disaster
9. James Hardie Industries and Asbestos
10. Sharp Corporation—The Microwave Exposure
11. ITT and Covert Actions in Chile
12. Drug Testing at Searle
13. Bribery at Lockheed
14. Bribery at McDonnell Douglas
15. Bribery at Exxon
16. General Electric—The Heavy Electrical Equipment Price-Fixing Conspiracies
17. Antitrust at IBM
18. Air New Zealand—The Erebus Disaster
19. Summary of the Case Studies
20. Informal Publicity
21. Formal Publicity
Appendix A
Appendix B
Notes
Index