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Shows how dominant commercial media practices secure a hold among and affect diverse national cultures.
When commercial media practices are insinuated into local cultures, existing cultural and media practices are often displaced and social inequalities are exacerbated-sometimes with the consent of consumers, but frequently confronting organized proponents. The Globalization of Corporate Media Hegemony provides case studies from five continents-from government-promoted telecommunications programs and technologies in Canada and Britain, MTV Asia's call-in request lines, and the pan-Latin ideology of a Mexican television variety show, to Islamic pop radio in Turkey, commercial radio in Africa, a "Millionaire" game show in India, and Hollywood's muted influence on Korean cinema, among others. Each case offers new insight into the particulars of an expanding corporate hegemony and together they invite the conversation on media globalization to consider the dynamics of class conflict and negotiation as an analytical perspective having prescriptive potential.
Acknowledgments
I. LEADING MEDIA HEGEMONY IN A TRANSNATIONAL WORLD
1. Globalization, Media Hegemony, and Social Class
Lee Artz
2. Informational Technology and Transnational Networks: A World Systems Approach
Gerald Sussman
3. Without Ideology? Rethinking Hegemony in the Age of Transnational Media
Patrick D. Murphy
II. ADJUSTING HEGEMONY IN THE GLOBALIZING NORTH
4. The "Battle in Seattle": U.S. Prestige Press Framing of Resistance to Globalization
Tamara Goeddertz and Marwan M. Kraidy
5. High Tech Hegemony: Transforming Canada’s Capital into Silicon Valley North
Vincent Mosco and Patricia Mazepa
6. Britain and the Economy of Ignorance
Arun Kundnani
III. LEADING THE PERIPHERY TO MEDIA HEGEMONY
7. "Sábado Gigante (Giant Saturday)" and the Cultural Homogenization of Spanish-Speaking People
Martha I. Chew Sánchez, Janet M. Cramer, and Leonel Prieto
8. Television and Hegemony in Brazil
Joseph Straubhaar and Antonio La Pastina
9. Privatization of Radio and Media Hegemony in Turkey
Ece Algan
IV. CULTURAL VARIATIONS IN GLOBAL MEDIA HEGEMONY
10. Globalization and the Mass Media in Africa
Lyombe Eko
11. Media Hegemony and the Commercialization of Television in India: Implications toSocial Class and Development Communication
Robbin D. Crabtree and Sheena Malhotra
12. MTV Asia: Localizing the Global Media
Stacey K. Sowards
13. Political and Sociocultural Implications of Hollywood Hegemony in the Korean Film Industry: Resistance, Assimilation, and Articulation
Eungjun Min
V. POPULAR RESISTANCE TO GLOBAL MEDIA HEGEMONY
14. Responses to Media Globalization in Caribbean Popular Cultures
W. F. Santiago-Valles
15. Radical Media and Globalization
John Downing
Contributors
Index