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The Ford Pinto Case
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28 October 1994

This book brings together the basic documents needed for reaching an informed judgment on the central ethical question in the Pinto case: did Ford Motor Company act ethically in designing the Pinto fuel system and in deciding not to upgrade the integrity of that system until 1978? The five parts of this book cover the case, cost-benefit analysis, whistle blowing, product liability, and government regulations.
"The Ford Pinto case is mentioned in most Business Ethics texts as an example of Cost-Benefit analysis, yet in those formats any appreciation of the complexity surrounding the issues of such decisions is overly simplified. As a thorough study, this book provides material that enriches the entire idea of using a particular case as an avenue of learning about Ethics, Business, Society, Technology, and Government Regulation. Rather than as a mere reference tool for educators and other professionals, this book could be successful in the classroom in a way that no other anthology or collection of short case studies could be." — Greg Pasquarello, Neumann College
Preface
Ethical Analysis of Case Studies
PART I: THE PINTO CONTROVERSY
Introduction: The Pinto Controversy
Douglas Birsch
1. Pinto Madness
Mark Dowie
2. Ford Rebuts Pinto Criticism and Says Article is Distorted
The National Underwriter
3. The Pinto Documents
Lee Patrick Strobel
4. The Pinto Fuel System
West's California Reporter
5. Motor Vehicle Safety Standard, Part 571; S 301
6. Investigation Report, Phase I: Alleged Fuel Tank and Filler Neck Damage in Rear-End Collision of Subcompact Passenger Cars
7. Pinto Fires and Personal Ethics: A Script Analysis of Missed Opportunities
Dennis A. Gioia
PART II: COST-BENEFIT ANALYSIS
Introduction: Cost-Benefits Analysis
8. Cost-Benefit Analysis: An Ethical Critique
Steven Kelman
9. Defending Cost-Benfit Analysis: Replies to Steven Kelman
James V. Delong; Robert M. Solow; Gerard Butters, John Calfee, and Pauline Ippolito; Robert A. Nisbet
10. Product Safety, Cost-Benefit Analysis, and the Ford Pinto Case
Douglas Birsch
11. Fatalities Associated with Crash-Induced Fuel Leakage and Fires
E.S. Grush and C. S. Saunby
PART III: WHISTLE BLOWING
Introduction: Whistle Blowing
12. Ethical Responsibilities of Engineers in Large Organizations: The Pinto Case
Richard T. De George
13. Commentary on "Ethical Responsibilities of Engineers in Large Organizations: The Pinto Case"
Hart T. Mankin
14. Whistle Blowing, Ethical Obligation, and the Ford Pinto Case
Douglas Birsch
PART IV: PRODUCT LIABILITY
Introduction: Product Liability
15. Marketing and Product Liability: A Review and Update
Fred W. Morgan
16. Strict Products Liability and Compensatory Justice
George G. Brenkert
17. Grimshaw v. Ford Motor Company
West's California Reporter
PART V: THE REGULATION OF BUSINESS
Introduction: The Regulation of Business
18. Profits vs. Safety
Francis T. Cullen, William J. Maakestad, and Gray Cavender
19. Five Moral Imperatives of Government Regulation
Peter Barton Hutt
20. Regulation: A Substitute for Morality
Alasdair MacIntyre
21. The Ethics and Politics of Automobile Regulation
John H. Fielder
Appendix: Abbreviated Ford Pinto Chronology
Bibliography
Index