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The Craft of Professional Writing, 2nd edition, is the most complete manual ever written for every form of professional (and professional quality) writing. Its chapters range from toasts and captions to every form of journalism to novel writing, book authorship, and screenplays. The book offers techniques for the writing of each form, sample templates, and the advice on navigating a career in each writing field, including public relations and commercial writing, journalism in all media, and self-employment as a freelancer. It also offers sections on the tools of writing, including pacing, editing, pitching, invoicing, and managing the highs and lows of the different writing careers.
“Few places on the planet are as cutthroat as Silicon Valley. I’ve had a front-row seat for the past 30 years watching Mike build his reputation as the most creative writer and editor the Valley has to offer. He’s earned that distinction by being as innovative, thoughtful, and hardworking in his craft as any of the Valley’s best entrepreneurs.” — Ed Clendaniel, Editorial Page Editor, The Mercury News
Introduction; Introduction to the 2nd Edition; Part One: Basics; 1. Gathering Information; 2. Words, Sentences, and Paragraphs; 3. Narrative and Composition; Part Two: Corporate Careers and Disciplines; 4. Publicist; 5. Advertising Copywriter; 6. Speechwriter; 7. Technical Writer; Part Three: Writing Careers in Media; 8. Blogger and Podcaster; 9. News Reporter; 10. Critic; 11. Essayist; 12. Nonfiction Book Author; 13. Television and Radio News Reporter; 14. Screenwriter and Playwright; 15. Fiction Writer and Novelist; 16. Academic Writing; 17. Miscellaneous Writing; Part Four: The Work of Professional Writing; 18. Pitching; 19. Editing; 20. Rejection; 21. A Writer's Life; Further Reading; Suggested Assignments; Index