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The Business of Culture examines the rise of Chinese “cultural entrepreneurs,” businesspeople who risked financial well-being and reputation by investing in multiple cultural enterprises in the late nineteenth and twentieth centuries. Rich in biographical detail, the interlinked case studies featured in this volume introduce three distinct archetypes: the cultural personality, the tycoon, and the collective enterprise. The studies include Law Bun, a Hong Kong pulp fiction and film magnate; Aw Boon Haw, the “tiger” behind the Tiger Brand pharmaceutical company; and the Shaw Brothers, filmmakers who drew thousands of people out each night to watch movies in Hong Kong, Singapore, Malaya, and beyond. These portraits reveal how rapidly evolving technologies and growing transregional ties created fertile conditions for business success in the cultural sphere. They also highlight strategies used by cultural entrepreneurs around the world today.
Price: £28.00
Pages: 344
Publisher: Hong Kong University Press
Imprint: Hong Kong University Press
Publication Date:
02 February 2015
Trim Size: 9.00 X 6.00 in
ISBN: 9789888208494
Format: Paperback
BISACs:
“The voices, lives, and enterprises that emerge from this delightful volume are vivid and illuminating—a captivating read.”
—Thomas Mullaney, author of Coming to Terms with the Nation: Ethnic Classification in Modern China
—Thomas Mullaney, author of Coming to Terms with the Nation: Ethnic Classification in Modern China