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Start Me Up and Keep Me Growing
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14 June 2022

The world’s most famous and long-living band started out 60 years ago in London as a mission to bring American blues music to a European audience. They expected to last for two years at best. The rest is history. In this easy-to-read book, Bertold Bär-Bouyssiere, a Brussels-based Stones aficionado and seasoned international business lawyer with significant management and governance experience in the world’s largest law firms, tells us how the world’s greatest rock band managed to adapt, to innovate, to grow, and to overcome the inevitable challenges of interpersonal dynamics in their life-spanning career. This look at the Stones from a business and management point of view emphasises the commonality of all business collaborations where individuals must work together and bear with each other to bring about long-term success. Start-up founders, talent managers in large corporates and executive coaches can find a wealth of inspiration in this short account while having a lot of fun reading it.
MUSIC / Business Aspects, Organizational theory and behaviour, BUSINESS & ECONOMICS / Workplace Culture, BUSINESS & ECONOMICS / Entrepreneurship, Musicians, singers, bands and groups, Business strategy
Foreword; Working Together; It’s Not Only Rock ’n’ Roll; Part One – Turning Vision into Talent (1962–1968): 1. Genesis; 2. Taking Off; 3. Flying on Autopilot; Part Two – Turning Talent into Gold (1969–1988): 1. Men Overboard; 2. Laying Foundations; 3. Exploring the Boundaries; 4. Living in a Dangerous World; 6. Down in the Hole; Part Three – Turning Gold into Riches (1989–to date): 1. Bigger than Us; 2. Problems Solved?; 3. Back to Zero?; 4. Into a New Millennium; Dramatis Personae (in order of appearance): Alexis Korner; Brian Jones; Ian Stewart; Michael Philipp Jagger; Keith Richards; Charlie Watts; Andrew Oldham; Prince Rupert Loewenstein; Ahmet Ertegun; Promogroup B.V; Ronnie Wood; “THE ROLLING STONES”; Selected Bibliography; Index.