• Social Media for Creative Libraries
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Social Media for Creative Libraries

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This book takes a practical look at the activities that librarians undertake to see how they can be better achieved – more quickly, more efficiently and with more impact – using social media tools.
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  • 15 January 2015
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Social Media for Creative Libraries explains how librarians and information professionals can use online tools to communicate more effectively, teach people different skills and to market and promote their service faster, cheaper and more effectively. Based on his acclaimed work How to Use Web 2.0 in Your Library, Phil Bradley has restructured and comprehensively updated this new book to focus on the activities that information professionals carry out on a daily basis, before then analysing and explaining how online tools can assist them in those activities. Including: • a discussion of authority checking and why information professionals are needed more than ever in a social media world • a guide to creating great presentations online • how online tools can make teaching and training sessions easier and more enjoyable for information professionals • useful tips for implementing new strategies in libraries and a discussion of the practicalities of library marketing and promotion • how to create a good social media policy and why • a look at a few social media disasters and how they could have been avoided Readership: Packed with features and accompanied by introductory videos on the Facet Publishing YouTube channel, Social Media for Creative Libraries is essential reading for all library and information professionals.
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Price: £70.00
Publisher: Facet Publishing
Imprint: Facet Publishing
Publication Date: 15 January 2015
Trim Size: 9.19 X 6.25 in
ISBN: 9781856047135
Format: Paperback
BISACs:

REVIEWS Icon
This book is recommended for librarians of all types, but has particular interest for those who are just beginning to explore the use of social media.
— Against the Grain

...a practical and simple, yet honest and accessible mix of the good, the bad and the ugly.

"...impressively instructive and 'user friendly', making it a highly prized and recommended addition to personal, professional, community, corporate, and academic library 'Library Science' reference collections and supplemental studies reading lists."


— Midwest Book Review

Phil Bradley is a renowned information specialist, internet consultant and conference speaker who specializes in internet search and social media. In the 24 years he has been working with the internet he has worked with search engine companies, corporate businesses, charities, universities, schools, librarians and government departments to improve and enhance their internet experiences. Phil also blogs about search and social media and is very active on platforms such as Twitter, Facebook and Pinterest. He also writes a column in CILIP Update magazine, and previous titles with Facet Publishing include Expert Internet Searching, 4th edition. Phil was President of The Chartered Institute of Information Professionals (CILIP) for 2012-13.

1. An introduction to social media 2. Authority checking 3. Guiding tools 4.Current awareness and selective dissemination of information resources 5. Presentation tools 6. Teaching and training 7. Communication 8. Marketing and promotion – the groundwork 9. Marketing and promotion – the practicalities 10. Creating a social media policy Appendix: Social media disasters.

1. An introduction to social media

  • So what is ‘social media’?
  • Complexity and simplicity
  • Cloud-based versus computer-based
  • Browser-based or installed software
  • Solitary or crowd-based
  • Communication
  • Where is data now?
  • Validating content
  • Control through the website, or dispersed
  • Web/internet/social search
  • Information tracked down, or brought to us
  • Getting it right or getting it quickly
  • Connection speeds and storage costs
  • Our roles
  • Web 1.0 was about limitations, social media is about freedom
  • Summary

2. Authority checking

  • Introduction
  • Facebook
  • Twitter
  • LinkedIn
  • Google properties
  • Blogs
  • Other ways to check authority
  • Summary
  • URLs mentioned in this chapter

3. Guiding tools

  • Introduction
  • Home or start pages
  • Pearltrees
  • Google customized search engines
  • Bookmarking packages
  • Blending bookmarks into a social media strategy
  • Summary
  • URLs mentioned in this chapter

4. Current awareness and selective dissemination of information resources

  • Introduction
  • Let the networks take the strain!
  • Tablet-based applications
  • Web-based curation tools
  • News curation by e-mail
  • Summary
  • URLs mentioned in this chapter

5. Presentation tools

  • Introduction
  • Additions to PowerPoint
  • Prezi
  • Interactive presentations
  • Timeline packages
  • Easy-to-create presentations
  • Animated presentations
  • Summary
  • URLs mentioned in this chapter

6. Teaching and training

  • Introduction
  • Screencasting
  • Screencapture
  • Interactive training: Google+ Hangouts
  • Interactive training: other resources
  • MOOCs
  • Advantages and disadvantages of e- learning
  • URLs mentioned in this chapter

7. Communication

  • Introduction
  • ‘Just the facts’
  • Twitter
  • Facebook
  • Blogging
  • Chat rooms
  • Wikis
  • Sticky note software
  • Google Docs
  • Distributing your content
  • Summary
  • URLs mentioned in this chapter

8. Marketing and promotion – the groundwork

  • Introduction
  • Blending your social media presences
  • Getting past the organization roadblock
  • Search engine optimization (SEO)
  • Location
  • Consumer rather than creator
  • Monitoring tools
  • Summary
  • URLs mentioned in this chapter

9. Marketing and promotion – the practicalities

  • Introduction
  • Images
  • Photographic manipulation
  • Make images more exciting
  • Podcasting
  • Video
  • Augmented reality
  • Summary
  • URLs mentioned in this chapter

10. Creating a social media policy

  • Introduction
  • Why an organization needs a social media policy
  • Defining social media
  • Social media policies for specific tools
  • Personal versus professional
  • The chain of command
  • Dealing with criticism
  • Do’s and don’ts
  • Legal issues
  • How often should a policy be reviewed?
  • Summary
  • URLs mentioned in this chapter

Appendix: Social media disasters

  • United Breaks Guitars
  • Never seconds
  • Tweeting from the wrong handle
  • Employees being stupid
  • Turning a negative into a positive
  • Watch the news, don’t just react to it
  • Don’t pick a fight with the internet!
  • Summary