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Forget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate - business, connections, education and advocacy. Events are fast-becoming catalysts for building communities and nurturing customer relationships ‘all year round’ – with the use of event technology at its core.
The authors Denzil Rankine and Marco Giberti have seen it all in their 30 years of consulting, operating and investing across the global exhibitions and events industry. Based on dozens of their interviews with senior executives, entrepreneurs and investors this book is packed full of practical case studies that will equip readers with new strategies, tools and insights they can apply back into their day-to-day roles. This book is a must-read for C-Level management, marketing and event professionals, or anyone looking to participate in the events industry.
"Thanks for writing this book. It couldn’t be more timely. This book elegantly bridges the legacy live exhibition business to what the authors call 'community catalyst'. The challenge is now with us, the exhibitions organizers of the world, to engage."—Charlie McCurdy, Chief Executive, Informa Markets
List of Exhibits; 1. Introductions by the Authors; 2. Summary; 3. Events up to 2020; 4. Why Events are Changing; 5. Alternative Future Models for Events; 6. Event Tech; 7. The Online-Offline-Online Thesis; 8. How to Navigate in the New World; 9. How to Structure for Success in the New World; 10. A Conversation between the Authors; Appendix 1. Case Study; Appendix 2. CEO Checklist—10 Things to Do; Appendix 3. Strategic Roadmap; Appendix 4. Digital Preparedness Self-Assessment Checklist; Index.