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Argues that Colombian media culture has been a central vehicle for manufacturing consent for a patriarchal social order.
Regimes of Colombianidad addresses the gender politics of media culture in a country where endless non-symbolic violence has been the primary focus of academic interest. Examining three tropes in contemporary Colombian media—beauty, citizenship, and sex—the book draws out the historical significance of ideals of the body in the nation-building process in the twenty-first century, but ultimately since independence. Taking the Miss Colombia pageant as a starting point for the contextualization of beauty politics, Isis Giraldo seriously engages with the "men's magazine" SoHo, popular telenovelas, and mainstream periodicals in manufacturing consent for patriarchal, postfeminist understandings of subjectivity, national belonging, and sexual liberation. Regimes of Colombianidad decenters and provincializes northern debates about postfeminism while globalizing Latin American decolonial critique. More than as a sensibility, it reconceptualizes postfeminism as a global technology of power that traverses the liberal and conservative ends of the political spectrum while enacting coloniality.
"Regimes of Colombianidad newly conceptualizes the construction of Colombian nationalism and citizenship through the prism of postfeminism. This framework allows Giraldo to emphasize the importance of the individual body—and particularly a certain sexualized ideal of female corporeality—in colombianidad. Focusing on how influential media sites and events manufacture hegemony, the book decolonizes knowledge about Colombia and challenges dominant notions of postfeminism." — Catherine A. Rottenberg, author of The Rise of Neoliberal Feminism
"Highly original and compelling. Giraldo sheds light on the intersections of female subjectivity, citizenship, nationhood, patriarchy, and coloniality in the construction of twenty-first century Colombian identity. Regimes of Colombianidad's unique analysis paves the way for further exploration of the influence of media and cultural institutions in fostering dynamics of inclusion and exclusion in Colombian society." — Elvira Sánchez-Blake, Michigan State University