‘The idea for this book is a good one: what happens to the publishing industry and readership and creative writing once a national economy is opened up to the global free market and there is an upsurge of English-speaking middle-class young adults with the capacity for international travel? […] [This book is] a productive contribution to Indian English fiction studies.’ —Paul Sharrad, ‘Journal of Postcolonial Writing’

Acknowledgements; Preface – Tabish Khair; Introduction; 1. A Maverick-Scholar: The Writings of Pankaj Mishra – A. N. Dwivedi; 2. Commodification of Post-Rushdie Indian Novels in English: Kunal Basu and the Politics of Decanonization – Angshuman Kar; 3. Marketing Lad Lit, Creating Bestsellers: The Importance of Being Chetan Bhagat – Aysha Viswamohan; 4. Vikas Swarup: Writing India in Global Time – Chinmoy Banerjee; 5. “The God of Small Things”: Arundhati Roy’s “Made in India” Bookerboiler  – Chinna Devi Sangadi; 6. Aravind Adiga: The White Elephant? Postliberalization, the Politics of Reception and the Globalization of Literary Prizes – John Masterson; 7. The Multinational’s Song: The Global Reception of M. G. Vassanji – Laura Moss; 8. Shreds of Indianness: Identity and Representation in Manju Kapur’s The Immigrant – Letizia Alterno; 9. Inside “The Temple of Modern Desire”: Re-Collecting and Re-Locating Bombay – Maria Ridda; 10. Tabish Khair: Marketing Compulsions and Artistic Integrity – Om  Prakash Dwivedi; 11. Rohinton Mistry and the Can-Lit Imperative – Patricia Gruben; 12. Amitav Ghosh: The Indian Architect of a Postnational Utopia – Sajalkumar Bhattacharya; 13. Here, There and Everywhere: A Review of Vikram Seth’s  Multiple  Literary Constituencies – Mala Pandurang; 14. Whatever Happened to Kaavya Viswanathan? – Shaleena Koruth; 15. Of Win and Loss: Kiran Desai’s Global Storytelling – Sara Duana Meyer; 16. Immigrant Desires: Narratives of the Indian Diaspora by Chitra Banerjee Divakaruni – Tutun Mukherjee; Glossary; List of Contributors; Bibliography; Index