The age of indoor vertical farming is inevitable as changes in global climate threaten traditional agriculture. Through the integration of new technologies and innovations, whoever establishes themselves as the leader of this rising industry will change the face of agriculture across the globe. And at the forefront, stands Oishii. The company is approaching indoor vertical farming with a higher value product that can differentiate themselves from the rest of the playing field, that product being strawberries. Through developing techniques to farm strawberries on a scale indoors never done before and continuing to expand the knowledge to the cultivation of other crops allows Oishii to strive for the end goal of bringing indoor grown produce to the mass-market.