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This book offers an insightful reappraisal of international broadcasting as discursive rather than ‘soft’ power in service of democratic statecraft. This at a time when issues of transnational media, the credibility of news and the perils of disinformation and information warfare, figure worryingly in public discourse. Reflecting the perspective of middle power Australia, author Geoff Heriot locates the strategic utility of multiplatform international broadcasting with reference to contemporary theories of soft/hard/smart power projection and intercultural communication. He applies a fresh model of strategic analysis to the political history of Radio Australia, examining the various external and internal variables that resulted in its flawed success in political communication during the late Cold War period.
Offering both theoretical and practical insights from business practice, media and communications studies, international relations and foreign policy, Heriot provides an accessible multidisciplinary analysis of the varying roles of RA against the backdrop of Australian political history, global events and the often-tumultuous Asia-Pacific. The book is also rich with insights from his nearly fifty-year career in broadcasting— Australian Journalism Review
List of Figures; Foreword by Geoffrey Wiseman; Acknowledgements; One Introduction; Two Media and the Contest of Ideas; Three International Broadcasting and Its Discursive Properties; Four Mobilising ‘Softer’ Power in a Hard World; Five Australia’s ABC: State Interests, National Evolution; Six Purpose, Performance and Evaluation; Seven Modernising the ABC; Eight Policy, Priorities and Qualified Independence; Nine Engaging with Intercultural Audiences; Ten Indonesia, the Crucible; Eleven Strategic Contingency and War; Twelve Looking to the New Disorder; Index