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Explores how recent presidents have managed communications with the American public.
The "public presidency"-how presidents rely on the mass media, public opinion, and various communication strategies-has become an increasingly important aspect of presidential governance and leadership during the past two decades. In the Public Domain gathers together noted presidency and communication scholars to explore the relationship between the president and the American public, the current state of the "public presidency," and the challenges that recent presidents have faced in developing an effective means of communicating and maintaining a strong presidential image. Specific topics include: how presidents use public leadership to pursue their policy goals and objectives; the importance of public opinion, rhetorical strategies, and public activities; external factors such as party politics and news media coverage; the cultivation of presidential legacy; and access to documents in presidential libraries.
Preface
1. Introduction: The President and the Public Revisited
Doris A. Graber
PART I
THE CHALLENGE OF PERCEPTION
2. Celebrity in Chief: The President As a Pop Culture Icon
Michael A. Genovese
3. Party Labels in Presidential Acceptance Addresses: 1948–2000
Sharon E. Jarvis and Emily Balanoff Jones
4. What Gets Covered? How Media Coverage of Elite Debate Drives the Rally-’Round-the-Flag Phenomenon:1979–1998
Matthew A. Baum and Tim Groeling
PART II
THE CHALLENGE OF POLICY MANAGEMENT
5. The White House Public Opinion Apparatus Meets the Anti-Polling President
Diane J. Heith
6. Presidential Leverage and the Presidential Agenda: 1967–1996
Daniel E. Ponder
7. Second-Term Presidents: Free Birds or Lame Ducks?
William Cunion
PART III
THE CHALLENGE OF PRESENTATION
8. Presidential Ideology and the Public Mood: 1956–1994
Jeffrey E. Cohen and John A. Hamman
9. The Rose Garden Strategy Revisited: How Presidents Use Public Activities
Lori Cox Han
10. Doing Diversity across the Partisan Divide: George H.W. Bush, Bill Clinton, and the American National Identity
Mary E. Stuckey
11. A President Transformed: Bush’s Pre- and Post-September 11 Rhetoric and Image
Jeremy D. Mayer and Mark J. Rozell
PART IV
THE CHALLENGE AFTER THE WHITE HOUSE
12. Life after the White House: The Public Post-Presidency and the Development of Presidential Legacies
Lori Cox Han and Matthew J. Krov
13. Not Going Public: George W. Bush and the Presidential Records Act
Nancy Kassop
Contributors
Index