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Celebrates the design work of Henry Dreyfuss and his associates that revolutionized 20th century industrial design from telephones to trains to thermostats.
Henry Dreyfuss: Designing for People reveals the work of Dreyfuss's talented, hand-picked staff and explores how together they influenced nearly a century of industrial design. With his wife as business partner, he orchestrated a firm that created some of the 20th century's most iconic designs, including the luxury 20th Century Limited train; the interior for Eisenhower's Air Force One; the Princess telephone; and John Deere's Gator utility vehicle- designs that defined an entire era's aesthetic.
This volume examines the complete history of the Dreyfuss firm. Coauthor Russell A. Flinchum worked at the firm, recorded staff and family interviews, and took possession of hundreds of documents that were being discarded. Firsthand information from the firm's two surviving partners is documented only here. The book also includes an appendix featuring five rare works that Dreyfuss had privately printed to show the scope of his firm's work.
"…a welcome exposé on one of America's most iconic industrial designers and his firm. The level of research and content gathering for this book is unparalleled to most other accounts." — Innovation
List of Illustrations
Foreword
Acknowledgments
Introduction
PART I. ORIGINS OF THE FIRM
1. The Education of Henry Dreyfuss
2. Doris Marks, Borough President's Daughter
3. Launching the Firm
PART II. THE PATH TO RECOGNITION
4. Stepping Stones to Success
5. The Famous Train, 20th Century Limited
6. American Export Lines
7. Lockheed Aircraft and Air Force One
8. Promotional Activities
PART III. THE ENSEMBLE BECOMES AN ORCHESTRA
9. Bell Telephone System
10. John Deere
11. Minneapolis-Honeywell Regulator Company
12. Crane Company
13. Anthropometrics
PART IV. REORGANIZATION AND EVENTUAL DISSOLUTION
14. Expanding Business
15. Reorganization
16. After Dreyfuss Left
APPENDIX. DESIGN HIGHLIGHTS CHOSEN BY DREYFUSS
10 Years of Industrial Design 1929–1939
A Record of Industrial Designs 1929 through 1946
Industrial Design, A Progress Report, 1929–1952
Industrial Design, A Pictorial Accounting, 1929–1957
Industrial Design Volume 5
References
Index
About the Authors