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Fighting with money

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During the second world war, war savings campaigns reframed money as a means to defend children, secure freedom, and enact citizenship across the British world. Patriotic thrift propaganda urged pe...
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  • 12 January 2027
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During the second world war, war savings campaigns reframed money as a means to defend children, secure freedom, and enact citizenship across the British world. Patriotic thrift propaganda urged people to reject consumer goods and instead invest deliberately in stamps, certificates and bonds, presenting saving as a patriotic act that transformed subjects into accountable citizens. Officials and volunteers built a state-directed mobilisation that documented participation and linked household decisions to national victory. In Britain, these initiatives brought workers together and validated housewives’ expertise, while Canada and Australia developed parallel schemes. Even colonies such as Uganda invested actively in British defence. Fighting with money examines how activists constructed these campaigns, the identities they imagined and their limits in a shifting wartime and postwar landscape.
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Price: £85.00
Pages: 264
Publisher: Manchester University Press
Imprint: Manchester University Press
Series: Cultural History of Modern War
Publication Date: 12 January 2027
ISBN: 9781526193469
Format: Hardcover
BISACs:

HISTORY / Military / World War II, Social and cultural history, HISTORY / Social History, SOCIAL SCIENCE / Popular Culture, POLITICAL SCIENCE / Imperialism, HISTORY / Europe / Great Britain / 20th Century, BUSINESS & ECONOMICS / Economic History, Second World War, Popular culture, Economic history

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Carol Summers is the Samuel Chiles Mitchell/Jacob Billikopf Professor of History at the University of Richmond

Introduction
1: “[T]he nation … only asks to be told what is necessary”: British citizenship and savings in wartime
2 “Canadian and free!”: Canada’s identity, partnership and patronage
3 “No one else can do your duty”: Australian identity and war savings propaganda
4 “Wanted: To borrow as much money as you can spare...”: Loyal giving and patriotic investing in Wartime Uganda
5 The Squander Bug: Contagious consumerism and patriotic thrift
Conclusion