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This book illuminates the personal experience of being at the centre of a media scandal. It applies ethnological perspectives to empirical materials from a Swedish context to highlight the existential level of the phenomenon. How does it feel to be exposed through scandalisation? How does such an experience affect a person’s everyday life? These are the urgent and fascinating questions that the book addresses. It also highlights the fusion between face-to-face communication and traditional news media. Gossip and rumour must be included in the idea of the media system for us to be able to understand the power of a media scandal, a finding leads to a critique of earlier research.
An electronic edition of this book is freely available under a Creative Commons (CC BY-NC-ND) licence.
'In a world of social-media gossip and rumours, this book takes a refreshingly new and ethnographic approach to media scandals, focusing on the experiences of the hunted. We get a fascinating analysis of how everyday life and media are intertwined and how emotional reactions and moral issues are handled. Mia-Marie Hammarlin's book is not only a great read, it breaks new ground in terms of both methods and theory.'
Orvar Löfgren, Professor Emeritus, Lund University
Introduction
1 In the middle of the media storm
2 Gossip, rumour, and scandals
3 Floorball Dad
4 The journalists and the rabbits
Concluding words
Appendix
Bibliography
Index