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Empire of Culture
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01 June 2024

Shows how Britain's trans-imperial engagements in the long nineteenth century have come to shape global cultural commodity flows today.
Empire of Culture brings together contemporary representations of Victorian Britain to reveal how the nation's imperial past inheres in the ways post-imperial subjects commodify and consume "culture" in the late twentieth and early twenty-first centuries. The globalization of English literature, along with British forms of dress, etiquette, and dining, in the nineteenth century presumed and produced the idea that British culture is a universal standard to which everyone should aspire. Examining neo-Victorian texts and practices from Britain, the United States, Japan, and Singapore-from A. S. Byatt's novel Possession and its Hollywood film adaptation to Japanese Lolita fashion and the Lady Victorian manga series-Waiyee Loh argues that the British heritage industry thrives on the persistence of this idea. Yet this industry also competes and collaborates with the US and Japanese cultural industries, as they, too, engage with the legacy of British universalism to carve out their own empires in a global creative economy. Unique in its scope, Empire of Culture centers Britain's engagements with the US and East Asia to illuminate fresh axes of influence and appropriation, and further bring Victorian studies into contact with various sites of literary and cultural fandom.
"Empire of Culture offers a rich and meandering journey of cultural exchange that is fascinating and enjoyable to encounter and that departs boldly from traditional binary models of assessing the experiences and impacts of colonial rule and influence. Its inclusion of a cacophony of source materials and case studies makes for a study that is diverse and far-reaching, with the exploration of the relationship and dialogue between different cultural forms presenting a clear strength of the book." — H-Net Reviews (H-Material-Culture)
"…Loh offers a unique perspective on the globalization of British cultural forms and practices from the long 19th century to the present." — CHOICE
"This is a wonderful, wide-ranging book that draws together an incredible array of ideas and sources from different locations, points in history, textual and cultural traditions, and scholarly disciplines. With strong grounding in comparative literary studies and transnational pop culture studies, Loh develops a genuinely innovative argument and approach." — Lucy Fraser, author of The Pleasures of Metamorphosis: Japanese and English Fairy Tale Transformations of "The Little Mermaid"
List of Illustrations
Timeline of Major Historical Events
Acknowledgments
Note on Japanese Names and Translations
Introduction
Part I
1. Who Owns the Victorians?
2. All in the Anglo-American Family
Part II
3. Japanese Tourists in Victorian Britain
4. Empire of Cool
Part III
5. Becoming "Victorian"
Conclusion
Notes
Works Cited
Index