"Focusing on the world's most talked-about pop phenomenon of the past ten years -- the startling success of the Korean Wave -- this book is a breakthrough for the serious study of cultural globalization and media region-formation alike. By combining account

"The Korean Wave is one of the most remarkable popular phenomena to have swept East Asia in the past decade. This collection of essays by the region's leading scholars of the phenomenon examines the Korean Wave from the perspectives of China, Hong Kong, T

Chua Beng Huat is Professor in the Department of Sociology and the Asia Research Institute, National University of Singapore. His most recent book is Life Is Not Complete Without Shopping (2003). He is founding executive editor of the journal Inter-Asia Cultural Studies. Koichi Iwabuchi is Professor in the Faculty of Arts, Monash University. He is a chair in Media and Cultural Studies and the director of Monash Asia Institute. He has edited Feeling Asian Modernities Transnational consumption of Japanese TV drama (Hong Kong University Press, 2004) and Rogue Flows Trans-Asian cultural traffic (with Mueke and Thomas, Hong Kong University Press, 2004).