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Professor Hugh High provides a critical survey of the effects of tobacco advertising. He argues that 'there is no evidence that advertising of tobacco leads to an increase in the total consumption of tobacco, 'and in particular finds scant evidence of the effect of advertising in inducing the young to begin smoking.
Price: £12.00
Pages: 118
Publisher: London Publishing Partnership
Imprint: IEA
Publication Date:
01 January 1999
Trim Size: 8.08 X 5.12 in
ISBN: 9780255364232
Format: Paperback
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