"This volume opens up new and innovative perspectives for all interested in discourse analysis, cross-cultural communication, and social change. It links and relates approaches which originate more in the 'West' with those stemming from the 'East'. Thus,

"Here is a book that takes diversity seriously and lifts it to the level of an epistemic paradigm. What we know is culturally constituted and discursively articulated; this relativism is converted into an absolutism due to historical power relations, and

"This fine volume enters the large field of Discourse Studies by insisting that cultural knowledge of discourses is essential, and thus necessary for our understanding of how discourse shapes human communities and relations among them. It is a rich collec

Shi-xu is Qiushi Distinguished Professor and Director of the Institute of Discourse and Cultural Studies, Zhejiang University, China. He was previously Reader at the University of Ulster, UK. A leading scholar in discourse studies, Shi-xu is the author of A Cultural Approach to Discourse, Cultural Representations Analyzing the Discourse about the Other, and the lead editor of Read the Cultural Other Forms of Otherness in the Discourses of Hong Kong's Decolonisation. He is also the founding editor of the Journal of Multicultural Discourses.