Systematic evaluation of each stage of the feed manufacturing has the potential to identify opportunities for improvement in manufacturing efficiency and reduced nutrient variation in finished feed, ultimately resulting in lower cost sustainable poultry production. This chapter examines the role of automation technology in composing and delivering feed, and addresses the issues of batching, mixing and pelleting feed as well as means of assessing feed quality. The chapter suggests some future developments in the use of technology in poultry nutrition and directs the reader to further reading in this area.