It covers the nature and importance of strategic planning and management; how external environments as well as organisational culture, governance and purpose affect strategy; how to assess alternative strategies and make strategic choices and how to implement a strategy, including elements of change management.

This study text details all you need to know. It contains:

• Worked examples and ‘Test Yourself’ questions with full, worked answers
• Case studies and ‘Stop and Think’ scenarios to help you apply your knowledge
• Comprehensive chapter summaries to aid your revision.