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Crazy Ex-Girlfriend
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21 June 2027
Crazy Ex-Girlfriend examines the Emmy Award-winning television series Crazy Ex-Girlfriend as one of the most innovative programmes of the post-network television era. Combining insights from television studies, media studies, fan studies and popular culture scholarship, the book explores how the series transformed contemporary television through its distinctive blend of musical storytelling, genre hybridity, narrative experimentation and audience engagement.
Across four chapters, the book traces the series from its collaborative creation by Rachel Bloom and Aline Brosh McKenna through its production history, industrial context and critical reception. It examines how Crazy Ex-Girlfriend fused romantic comedy, sitcom, dramedy and the integrated book musical to create new forms of television storytelling, while also analysing its use of irony, intertextuality, multilingualism and self-reflexive narrative techniques.
The study pays particular attention to the programme's representations of gender, mental health, sexuality and cultural identity, exploring how these themes were woven into both the narrative and musical structures of the series. It also investigates the show's extensive digital afterlife through fandom, fan fiction, live performance, aca-fan scholarship and online communities, demonstrating how contemporary television extends beyond broadcast screens into participatory cultures.
Arguing that Crazy Ex-Girlfriend is more than a cult television success, the book positions the series as a significant case study in the evolution of post-network television. By bringing together analysis of production, form, representation and reception, it reveals how the programme expanded the possibilities of what television could achieve in the streaming era.
Accessible and engaging, this volume will appeal to scholars and students of television studies, media studies, screen studies, fan studies, popular culture and musical theatre, as well as television critics, practitioners and fans interested in one of the most distinctive television series of the twenty-first century.
PERFORMING ARTS / Television / Genres / Comedy, Television: styles and genres, MUSIC / Genres & Styles / Musicals, FICTION / General, SOCIAL SCIENCE / Media Studies, SOCIAL SCIENCE / Anthropology / Cultural & Social, Music of film and stage, Narrative theme: health and illness, Cultural studies
Rebecca Margolis is Professor and Pratt Foundation Chair of Jewish Civilisation at the Australian Centre for Jewish Civilisation, Monash University. She is the author of the recent Yiddish Lives On: Strategies of Language Transmission and The Yiddish Supernatural on Screen: Dybbuks, Demons and Haunted Jewish Pasts.
Chapter 1. Creating Crazy Ex-Girlfriend in a Post-Network Era: Authorship, Distribution and Popular Reception
CXG Authorship: The Co-Showrunners
The CXG Writers’ Department
The CXG Technical and Production Crew
CXG Development and Distribution
Negotiating CXG Content
CXG Reception and Awards
Chapter 2. Genre, Narrative Experimentation and Intertextuality in Crazy Ex-Girlfriend
CXG as Romantic Comedy
CXG as a Televisual Integrated Book Musical
Musical Form and Narrative Storytelling in CXG
CXG’s Temporality
CXG at the Intersection of Disability and Queerness
CXG as Speculative Fiction
Chapter 3. Techniques of Complex Storytelling in Crazy Ex-Girlfriend: Irony, Multilingualism and Narrative Form
Irony and Narrative Complexity in CXG
CXG ’s Intertextuality and Referentiality
Multilingualism as a CXG Narrative Strategy
Jewish Multilingualism in CXG
Filipino Multilingualism in CXG
Spanish as a CXG Community Language
Animal and Other Subtitled Speech in CXG
Chapter 4. Crazy Ex-Girlfriend Fandom, Legacies and Afterlives
CXG Fans and Media Fandom in a Digital Landscape
The Aca-Fan Framework and CXG
Cosplay in CXG Live Performances
Coda: Beyond CXG
Works Cited