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Different participants in the global apple market have different goals. Consumer trends are influenced by numerous supply and demand factors. This chapter reviews
the influence of suppliers and retailers on apple sales. It describes the global forces affecting apple demand. It explains the recent trends in apple
consumption. The factors affecting consumer demand for apples vary in developing and in developed countries. Retailers face many challenges in the
marketing of apples. This chapter also deals with all these issues.
1 Introduction
2 The infl uence of suppliers and retailers on apple sales
3 Global forces affecting apple demand
4 Recent trends in apple consumption
5 Factors affecting consumer demand for apples
6 Challenges in marketing apples
7 Where to look for further information
8 References