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This chapter reviews consumer attitudes to cultured meat products, focusing on improving understanding and acceptance of these products. Chapter 12 begins by examining the challenges regarding consumer acceptance of novel food technologies and cultured meat, drawing specific attention to perceived naturalness and disgust, trust in the industry and concerns with humans tampering with nature. The chapter moves on to examine consumers’ motivations to substitute conventional meat, which is then followed by a section that discusses ways to overcome the rejection of cultured meat products and the possibilities for cultured meat in the near future.
- 1 Introduction
- 2 Acceptance of novel food technologies and cultured meat
- 3 Consumers motivation to substitute conventional meat
- 4 Overcoming the rejection of cultured meat
- 5 A synthesis of possibilities
- 6 Conclusion
- 7 Where to look for further information
- 8 References