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This book discusses the place of communication in economic development and social change, not only as it pertains to "developing" societies, but also as it relates to the "developed" societies where socio-economic advancement has created a pressing need for social change or the elimination of the dysfunctional effects of industrial development.
Addressed are historical development, theoretical perspectives, and implementation strategies and methods. In doing so, the contributors touch on the relevance of economics, sociology, psychology, organization, public relations, management and ethics, as well as the impact of multinational corporations on host-country development and social change.
"The topic is extremely significant, because issues of subnational, national, regional, and global economicdevelopment are going to dominate the next few decades. This book revitalizes the study of 'development communication.' Since information and communication processes are becoming crucial to competitive health, this topic has both theoretical and practical relevance of the first order." — Branislav Kovacic, University of Hartford
"This book utilizes a variety of theoretical postures (functionalism, post-modernism, interpersonal communication, mass communication, etc.), and enriches the study of communication in industrial development."— Vibert C. Cambridge, Ohio University
Preface
Part I
1. Development Communication: A Historical and Conceptual Overview
Andrew A. Moemeka
2. Communication in Development and Social Change: Old Myths and New Realities
Sarah S. King and Donald P. Cushman
3. Communication and Development: Some Emerging Theoretical Perspectives
Godwin C. Chu
4. Development Communication: Basic Approaches and Planning Strategies
Andrew A. Moemeka
Part II
5. Television in Social Change and National Development: Strategies and Tactics
Scott R. Olson
6. The Newspaper in the Development of Developing Nations
Ikechukwu E. Nwosu
7. Radio Strategies for Community Development: A Critical Analysis
Andrew A. Moemeka
Part III
8. High-Speed Management, Organizational Communication, Multinational Corporations, and Host-Country Development
Donald P. Cushman and Sarah S. King
9. Public Relations, Industrial Peace, and Economic Development
Cornelius B. Pratt
Part IV
10. Television and Development Communication: A Canadian Case Study
Thomas L. McPhail and Brenda M. McPhail
11. Communicating Knowledge of Immunization for Development: A Case Study from Nigeria
Folu Ogundimu
12. Communication and Family Planning Campaign: An Indian Experience
William J. Starosta
Contributors
Author Index
Subject Index