“The development of video-streaming platforms in the West has been much discussed, but this remarkable book examines their impact, as well as the challenges they pose in China. What this book achieves is the examination of a series of detailed case studies charting indigenous companies and how they have navigated advanced streaming technologies in China. The book’s comprehensive discussion of Chinese streaming television is of great value to both Western and non-Western scholars in the field, as well as anyone interested in how television and streaming have been developed beyond companies such as Netflix” — Dr. Max Sexton, Research Fellow, University of the West of England.

Introduction Xiaying Xu; Chapter 1. Webisode Distribution and Globalization Strategies of Video-Streaming Platforms: Taking iQIYI as an Example Zhixia Mo and Hui Liu; Chapter 2. The Production of High-Quality Homemade Short Dramas on Chinese Networks: The Example of iQIYI’s Mist Theater Jia Xian and Qinqin Ren; Chapter 3. What Are They Bullet-Screening About? A Content Analysis of Bullet Screen Comments about Crime Crackdown (2021) Xiaying Xu and Qingyuan Zhao; Chapter 4. Content, Platforms and Distribution: Challenges and Prospect in the Field of Webisode Productions Wei Jiang and Pengcheng Zhou; Notes on Contributors; Index