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Championing Your School Library is a comprehensive guide to practical strategies for advocating, marketing and promoting your school library. It will enable readers to demonstrate the value of their school library, particularly through building relationships with key stakeholders and the wider community.
Written by an experienced school librarian, this book draws on both library and business strategies, as well as real-life examples, actionable insights and case studies of successful practices. Authoritative and accessibly written, this book helps librarians craft a strategic marketing plan tailored to user needs to help transform school libraries into vibrant learning hubs while building a strong community of supporters. Chapters cover:
- An introduction to advocacy, marketing and promotion;
- Developing advocacy techniques and marketing plans;
- How to demonstrate the value and impact of the school library;
- The importance of building relationships with stakeholders;
- Branding, promotion and social media;
- Demonstrating impact and the evaluation process.
Whether you are an experienced librarian or new to the sector, this book is a must-read for anyone committed to sustaining and growing their school library and its services.
Given the pressure on school library professionals to advocate for their libraries and roles, this book makes a much-needed contribution to the field by outlining how this can effectively be done. Situated in relation to the history of the profession in the UK context, the book clearly outlines the concepts that it explores, grounding considerations with practical, real-world illustrations of practice. It guides the reader to discover how to develop their capacity for marketing the value of the school library and its resourcing and staff through diverse approaches. The recurring “questions for consideration” invite the reader to pause and reflect, and actively connect the content covered in the chapters to their own unique situations and selves, making the book thought-provoking and relevant.
Introduction
Chapter 1: The Historical Context of Education and School Libraries
Chapter 2: What is Advocacy?
Chapter 3: Advocacy, Marketing or Promotion?
Chapter 4: Understanding stakeholders
Chapter 5: Marketing Basics
Chapter 6: Branding
Chapter 7: Advocacy Plans
Chapter 8: Promotion
Chapter 9: Using Digital Tools for Advocacy, Marketing and Promotion
Chapter 10: Impact and Evaluation
Chapter 11: CPD and Advocacy
Conclusion