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Championing Your School Library is a comprehensive guide to practical strategies for advocating, marketing and promoting your school library. It will enable readers to demonstrate the value of their school library, particularly through building relationships with key stakeholders and the wider community.
Written by an experienced school librarian, this book draws on both library and business strategies, as well as real-life examples, actionable insights and case studies of successful practices. Authoritative and accessibly written, this book helps librarians craft a strategic marketing plan tailored to user needs to help transform school libraries into vibrant learning hubs while building a strong community of supporters. Chapters cover:
- An introduction to advocacy, marketing and promotion;
- Developing advocacy techniques and marketing plans;
- How to demonstrate the value and impact of the school library;
- The importance of building relationships with stakeholders;
- Branding, promotion and social media;
- Demonstrating impact and the evaluation process.
Whether you are an experienced librarian or new to the sector, this book is a must-read for anyone committed to sustaining and growing their school library and its services.
For school libraries to thrive, their impact must be made visible to senior leaders and the wider community. This book offers clear, practical strategies - combining data and storytelling - to demonstrate how libraries drive attainment, inclusion, and well-being for both students and staff. It equips librarians with the tools to showcase their value and secure the recognition they deserve.
— Carol Webb
Barbara Band is an award-winning qualified librarian with over thirty-five years’ experience working in education. She now offers freelance in-person and online consultancy, advice and training services. She was previously CILIP President and Vice Chair of the Great School Libraries Campaign and is currently treasurer and newsletter editor of the CILIP School Libraries Group. She has contributed to the work of the School Library Association (SLA) as editor of The School Librarian journal, written several SLA publications and co-authored Creating a School Library with Impact.
Introduction
Chapter 1: The Historical Context of Education and School Libraries
Chapter 2: What is Advocacy?
Chapter 3: Advocacy, Marketing or Promotion?
Chapter 4: Understanding stakeholders
Chapter 5: Marketing Basics
Chapter 6: Branding
Chapter 7: Advocacy Plans
Chapter 8: Promotion
Chapter 9: Using Digital Tools for Advocacy, Marketing and Promotion
Chapter 10: Impact and Evaluation
Chapter 11: Continuing Professional Development and Advocacy
Appendix 1
Appendix 2
Appendix 3
Appendix 4
References
Index