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As of 2023, women still only make up 32% of full equity partners in private practice law firms. Business development – the people you know, your order book, and your ranking within an organization – is key to closing this gap. It might be a generalisation to say that women do business development differently to men, but it tends to hold true. Crafting successful, authentic, out-of-the-box business development strategies in a largely male-dominated profession is a challenge for many women lawyers, who find that the status quo doesn’t work for them.
Business Development for Women Lawyers features multiple contributions from women across the globe, looking at the skills and techniques, experiences, and talents that female lawyers use to develop their practices and grow their order books, acting as both inspiration and motivation to its readers. Chapters on marketing and social media, networking at events, building reputation, and becoming a successful rainmaker make this is an essential read for women looking to develop business based upon their own personal interests and strengths.
With new chapters on mentoring and coaching, in-house practice, and utilising AI, this new edition will equip readers with actionable strategies to grow and develop their business.
Price: £159.00
Pages: 129
Publisher: Globe Law and Business
Imprint: Globe Law and Business
Publication Date:
29 August 2024
Trim Size: 9.25 X 6.12 in
ISBN: 9781837230341
Format: Paperback
BISACs:
Given how important it is for women to understand the value of the business they can generate, this is a very welcome book to help women focus on a strategic area of business they need to master during their careers…Some broad themes emerge, from marketing – including social media and using networks – to sales or starting up your own firm. These are wrapped around different chapters which offer helpful perspectives and tips from practitioners who are in some instances the case study for the suggestions they make.
Foreword
Rachel Brushfield, EnergiseLegal
Advancement and empowerment of women lawyers
Natasha Innocenti, Empire Search Partners
The make-up of a rainmaker
Pam Loch, Loch Associates Group
Building reputation and relationships
Susan Heaton-Wright, Superstar Communicator
Networking effectively and positively at events
Joanna Gaudoin, Inside Out Image
Female-friendly networking – the power of social media
Belinda Lester, Lionshead Law
Overcoming blocks around self-promotion
Susan Heaton-Wright, Superstar Communicator
Utilizing AI for strategic advantage in solo and small female-run firms
Nika Kabiri, Kabiri Consulting
Using technology for business development
Joanne Brook, Lionshead Law
Case study: culture, connection and collegiality – creating a model that works for female lawyers
Sarah Goulbourne, Gunnercooke
Interview chapter
Hannah Constantine, Smiths Group PLC;
Aniela Foster-Turner, ENODA; Misha Patel, JDG
Mentoring and coaching
Claire Rason, Client Talk
Harnessing the true potential of neurodivergent lawyers
Pam Loch, Loch Associates Group;
Danielle Gleicher-Bates, neurodiversikey