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In today’s thoroughly mass-mediated world, audiences and publics are, of course, composed of the same people. Yet social science traditionally treats them quite differently. Indeed, it is commonplace to define audiences in opposition to the public: in both popular and elite discourses, audiences are denigrated as trivial, passive, individualised, while publics are valued as active, critically engaged and politically significant.
Price: £28.95
Publisher: Intellect Books
Imprint: Intellect Books
Publication Date:
01 August 2005
Trim Size: 9.55 X 6.75 in
ISBN: 9781841501291
Format: Paperback
BISACs:
