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Americanizing the French

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Twentieth-century American consumer society and mass culture reshaped French ideas of the good life. Richard Kuisel shows how Americanization inspired both emulation and anti-Americanism, while France charted its own path to modernity by adapting American...
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  • 01 January 2027
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The French added an American accent to how they lived during the 20th century.  American consumer society and mass culture modified how they shopped, dined, entertained, enjoyed leisure, conducted business, pursued economic modernity, and defined the good life. Richard F. Kuisel offers an engaging historical survey of French Americanization, exploring jazz, Hollywood, Ford’s assembly line, G.I.s, supermarkets, Coca-Cola, McDonald’s, world wars, the Marshall Plan, Disney, and globalization.  Americanization inspired emulation, but also provoked anti-Americanism and anti-globalism. The French confronted the American model and used it as a foil to chart their own way to modernity, reworking American offerings to make them more “French.”
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Price: £104.00
Pages: 356
Publisher: Berghahn Books
Imprint: Berghahn Books
Publication Date: 01 January 2027
ISBN: 9781807680336
Format: Hardcover
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