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The Strategic Positioning of Academic Libraries explores academic library trends in higher education and the wider world. By providing a deep understanding of academic library strengths, weaknesses, opportunities and threats, it sets out an essential foundation for effective library strategy formulation and positioning.
Examining a highly complex mix of global volatility, campus uncertainty, societal change, evolving perspectives, new pressures and opportunities for academic libraries, this book is a complete guide to improving the situation of academic libraries and how to advance their positioning in institutions. Chapters cover:
- The historical evolution of academic library positioning;
- The changing higher education environment;
- An in-depth SWOT analysis of academic libraries;
- Positioning strategies for successful academic libraries;
- An academic library positioning toolkit.
Written by a leading higher education expert, this book is a vital resource for academic library directors and leadership teams as well as those at the start of their careers in academic libraries.
John Cox has written an excellent guide to academic library strategic positioning, by which he means both identifying what the library should be doing and conveying the library’s value to stakeholders. Cox brings his personal experience and a comprehensive review of the literature to the task. He is clearheaded about the challenges but is ultimately optimistic. His SWOT analysis and the resource tool kit are especially useful. Any librarian looking to find the way forward, especially those conducting a formal planning process, will find the book essential reading.
Introduction
Part I - Positioning Context
Chapter 1 - The Historical Evolution of Academic Library Position and Positioning
Chapter 2 - Positioning Strategy
Chapter 3 - The Global Context: Politics, Economics, Society and Technology
Chapter 4 - The Changing Higher Education Environment
Part II - SWOT Analysis
Chapter 5 - Strengths of Academic Libraries
Chapter 6 - Weaknesses of Academic Libraries
Chapter 7 - Opportunities for Academic Libraries
Chapter 8 - Threats to Academic Libraries
Part III - Position and Positioning Strategies
Chapter 9 - The Position of Academic Libraries Today: Making Sense of Complexity
Chapter 10 - Positioning Strategies for Successful Academic Libraries
Chapter 11 - Academic Library Positioning Toolkit
Conclusion
References
Index