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Product Counsel: A Practical Framework for Advising Throughout the Product Life Cycle offers a pioneering exploration into the emerging discipline of product law. Authored by Olga V. Mack and Adrienne Go, this comprehensive guide equips readers with the knowledge and tools necessary to navigate the complexities of today's dynamic business and regulatory landscape.
Product law stands at the intersection of law, business, and technology, shaping numerous emerging industries. This book provides an indepth examination of this evolving field, offering insights into its development, requisite skills for practitioners, and the broader legal and regulatory environment. The framework presented isn't just theoretical - it's a practical roadmap for understanding and applying the principles of product law in real world scenarios.
Illustrating the principles outlined in the book are a variety of typical case studies and checklists. Through these narratives, readers gain valuable insights into the challenges and opportunities faced by product lawyers, enabling them to put into practice the book’s concepts.
Olga V. Mack, a general counsel and digital transformation executive, is renowned for her expertise at the intersection of law, technology, and business. Adrienne Go, a product and regulatory leader, brings comprehensive experience in integrating legal, technological, and business considerations into product development. Together, they offer a wealth of knowledge and insight into the evolving field of product law.
While numerous publications address specific aspects of technology law, none offer the comprehensive analytical framework presented in Product Counsel. This book fills a critical gap in the market, providing readers with a holistic perspective on product law that is both actionable and informative.
In a world marked by technological disruption and innovation, Product Counsel emerges as an indispensable resource for legal practitioners, tech entrepreneurs, business leaders, and students alike. By merging theory with practice, this book equips readers with the knowledge and skills needed to thrive in the evolving intersection of law, business, and technology. With its practical insights and forward-thinking approach, it promises to be a valuable addition to any professional library.
Price: £159.00
Pages: 225
Publisher: Globe Law and Business
Imprint: Globe Law and Business
Publication Date:
29 October 2024
ISBN: 9781837230440
Format: eBook
BISACs:
This is a must-read for any product lawyer who wants to be a trusted business partner. Adrienne and Olga have written the quintessential guide for lawyers at every level. It’s engaging and so useful with practical advice, tips, and the checklists you’ve always wanted to have at your fingertips. I highly recommend.
Dedications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . vii
Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ix
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xi
About the authors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xv
Chapter 1: Product counsel’s evolution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Product counsel: A (loose) definition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
The evolution of product counsel – historical perspectives and milestones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Chapter 2: Product counsel’s value to a business . . . . . . . . . . . . . . . . . . . . . . 15
Drive the business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Growing through risk-taking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Business regulatory compliance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Valuable intellectual property assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Growth through business partnerships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Coaches deliver wins . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Chapter 3: Product counseling with a framework . . . . . . . . . . . . . . . . . . . . . 23
Chapter 4: Understanding product development basics . . . . . . . . . . . . . . 25
The product lifecycle – overview and opportunities . . . . . . . . . . . . . . . . . 25
Framework tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
How to work with product management teams . . . . . . . . . . . . . . . . . . . . . . 41
Chapter 5: Developing a product counsel mindset . . . . . . . . . . . . . . . . . . . . 47
Be a trusted partner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
Drive the business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63
Think customer-first . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63
Speak the language and develop technical conversancy . . . . . . . . . . . . . 65
Refine visual intelligence quotient . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65
Be agile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66
Chapter 6: Knowing your business, customer, product, and industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69
Know the business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70
Know the customer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73
Know your product . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81
Know your industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85
Chapter 7: Learning the law . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
Geographic legal analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
Business and customer segment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95
Industry-specific laws . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96
Product counseling resources and monitoring changes and trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98
Chapter 8: Taking smart risks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101
What is risk? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101
Identify potential impacts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105
Assess potential impact . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107
Develop mitigation strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108
Consider the upside . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 109
Internal training . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 109
Collaboration and communication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110
Roadmap shaping – flags and t-shirt sizing . . . . . . . . . . . . . . . . . . . . . . . . . . 110
Continuous improvement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 115
Chapter 9: Understanding your regulators . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117
Inventory your regulators at all levels: knowing your allies in the regulatory landscape . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 118
Building positive relationships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 123
Chapter 10: Championing consumer protection . . . . . . . . . . . . . . . . . . . . . . 125
Customer segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125
Geographic differences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126
Industry segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126
Consumer protection starting point . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 128
Chapter 11: Managing product liability risks . . . . . . . . . . . . . . . . . . . . . . . . . . 141
Product liability basics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 141
Product design and development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 141
Chapter 12: Advising on commercial agreements for your product . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 145
Agreements with customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 145
Agreements with partners/suppliers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150
Mode of contracting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 154
Business velocity considerations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157
Product lawyering and evolving trends in contracting . . . . . . . . . . . . . . . 157
Chapter 13: Collecting, storing, and using data . . . . . . . . . . . . . . . . . . . . . . . . 159
Understand your data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 160
Map data flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 164
Collect and use data responsibly and legally . . . . . . . . . . . . . . . . . . . . . . . . . 165
Safeguarding data – storage and security . . . . . . . . . . . . . . . . . . . . . . . . . . . . 168
Unlocking the value: data usage and analysis . . . . . . . . . . . . . . . . . . . . . . . . 169
Staying ahead – emerging data trends and future considerations . . . 171
Chapter 14: Protecting your intellectual property and open-source considerations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 175
IP protection – safeguarding innovations and trade secrets . . . . . . . . . 175
Unleashing open-source . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 180
Chapter 15: Considering global perspectives –international regulations and cross-border challenges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187
Applicability of global laws . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187
Physical products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 188
Digital products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189
Harmonization and divergence of regulations . . . . . . . . . . . . . . . . . . . . . . . 190
Cultural and language considerations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 190
Chapter 16: Issue-spotting other legal specialty areas . . . . . . . . . . . . . . . . 193
Antitrust . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 193
Tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 193
Maritime law . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 194
Money and investment regulations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 195
Employment law . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 195
Environmental law . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 196
Healthcare and life sciences law . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 196
Workplace compliance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197
Chapter 17: Handling emergencies and reputational risks in a crisis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 199
Counsel’s role in a crisis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 199
Developing crisis response plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 199
Communication readiness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 200
Data incidents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 201
Handling product recalls . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 202
Working with regulatory authorities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 202
Post-crisis evaluation and improvement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 204
Chapter 18: Balancing business goals and ethical responsibilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207
Understanding ethical considerations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207
Ethical decision-making frameworks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 208
Ethics codes, standards, and guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 208
Promoting a culture of ethics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 210
Social responsibility and sustainability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 211
Whistleblower protection programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 211
Chapter 19: Anticipating emerging technologies with their legal implications and opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . 213
Introduction to emerging technologies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 213
IP Considerations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 214
Data privacy and security . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 214
Regulatory compliance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 215
Ethical and social considerations in new technologies . . . . . . . . . . . . . . . 215
Conclusion: Coach to win . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 217
Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 219
About Globe Law and Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 225