Industrial memory in North East England examines how the region’s industrial myth and memory have been articulated in the renegotiation of northernness. The book offers a critical contextualisation of the concept of northernness and the English North, and an introduction to the concept of the PopCultural Portfolio, a mixed-methods approach to conjunctural analysis in cultural and memory studies. The book provides six richly illustrated case studies to demonstrate the practical application of cultural studies’ expansive and inclusive understanding of texts, bringing together materials from North East football, folk, indie and exhibition culture to establish how the North East’s industrial past continues to be remembered and functionalised as industrial memory. In turn, the conjunctural analysis demonstrates how industrial memory is articulated and mythologised as north(east)ernes in contemporary popular culture.