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What does men’s fashion say about contemporary masculinity? How do these notions operate in an increasingly digitized world? To answer these questions, author Joshua M. Bluteau combines theoretical analysis with vibrant narrative, exploring men’s fashion in the online world of social media as well as the offline worlds of retail, production, and the catwalk. Is it time to reassess notions of masculinity? How do we construct ourselves in the online world, and what are the dangers of doing so? From the ateliers of London to the digital landscape of Instagram, Dressing Up re-examines the ways men dress, and the ways men post.
“The anthropological approach to tailoring and men’s fashion, style, and identity is one that has been underexplored in a western context. As such, this volume offers a valuable contribution.” • Shaun Cole, University of Southampton
List of Illustrations
Preface
Introduction: Men Who Shop
Chapter 1. Let’s Go Shopping
Chapter 2. Fashion Week
Chapter 3. Other Elizabethans and Digital Individuals
Chapter 4. Gazing on (In)Visibility
Chapter 5. @anthrodandy
Chapter 6. Time to Leave the Field
Conclusion: Unpacking My Bags
References
Index